We run esports programmes for global brands.

The esports arena can appear as complicated as it is compelling but we are experienced at creating programmes that are professional, passionate and performance-focused so that brands can benefit from this exciting virtual world without making costly mistakes.

We’re outta this world…

 With more than 20 years of organising sporting events and three years operating in esports, we’re ready to take you on a journey into the virtual world. 


We know that for most brands, esports offers an attractive marketing proposition – target millions of users and viewers aged 14-45. But not many esports agencies know how to support you in this new world. We do because we’ve worked with multiple global brands. 


Our team works closely with game developers to ensure your brand or product is as good in the virtual world as it is in the real one. We specialise in skin design, technical development, hardware equipment, set-ups, strategy and data aquisition to ensure the highest standards.


Whether you want a fully-branded physical space for a face-to-face event or a battle, series or shoot-out in the virtual world, we will plan, structure, create and host throughout the process. We’ll make stepping into the unknown a smooth process for you and your partners.


With a new esports programme comes new people and platforms, and this can seem overwhelming, so we’ll manage the project for you. We have experienced team managers, technical directors and marketing professionals in place to look after you and your team. 

News from our universe…

To get the latest news landing in your inbox, email hello@sirioesports.gg 

STRAIGHT OUTTA THE BOX // SIRIO eSports, the specialized gaming consultancy, won its debut race with K-PAX Racing by SIRIO eSports and narrowly missed out on the podium in the ‘Silver’ class event in the SRO E-Sport GT Series season-opener at Silverstone. 

The newly-formed eracing operation entered the six-round series with five Bentley Continental GT3s – two in the ‘Pro’ class for real-world racers and three in the ‘Silver’ class for pro sim drivers – and it was Jordan Pepper (ZAR) who stormed to victory in the opening race to take the team’s maiden race win.  

In the ‘Silver’ class race, Alberto Garcia (ESP) finished in fourth place, just missing a podium position by 0.3 seconds, and finished top of the eight Bentley Continental GT3s. 

Director Emilio de Villota commented: 

“To win our first race as a team is incredible! The team and drivers worked so hard all week to get the set-up just right and the improvements they made were impressive. Although it was Jordan who took the top step, and his driving was fast and flawless, he’ll agree that the win was as much a credit to the K-PAX Racing by SIRIO eSports sim racers and engineers as it is to him.” 

K-PAX ENTERS THE VIRTUAL WORLD // SIRIO eSports, the specialized gaming consultancy, has joined forces with multi-championship-winning race team K-PAX Racing to launch K-PAX Racing by SIRIO eSports. 

The newly-formed sim racing operation will enter the SRO E-Sport GT Series with five Bentley Continental GT3s in a bid to take the American race outfit’s first esports championship title.

Representing the team in the ‘Pro’ class for real-world racing drivers will be K-PAX Racing regular Andy Soucek (ESP) and Bentley factory driver Jordan Pepper (ZAR). 

In the ‘Silver’ class, for elite sim racers, K-PAX Racing by SIRIO eSports will field three Continental GT3s. Philippe Simard (CAN) and Tariq Gamil (IRL/EGY) secured their positions in the series by finishing first and second in a four-round shoot-out organized by SIRIO eSports.

The combination of K-PAX Racing’s real-world experience and SIRIO eSport’s gaming expertise allowed for the analysis of the sim racers’ race pace, race craft, and engineering capabilities to determine the top-two.

Third place runner-up Alberto Garcia (ESP) went on to gain entry by recording the fastest lap time of the Bentleys in the SRO hot-laps session. 

Jim Haughey, owner of K-PAX Racing said: 

“K-PAX Racing is excited to embark on this new journey into the virtual world of racing with SIRIO eSports. We are committed to bringing a successful product to the SRO E-Sport GT Series, presenting a winning equation similar to what fans have seen in real-life since 2007.”

K-PAX Racing by SIRIO eSports

Meet the drivers taking part in the SRO E-Sport GT Series for K-PAX Racing by SIRIO eSports.